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Daren: The Signature Guy
Discover Daren's unique approach to winning competitive deals, even for non-market-leading brands. Known as "The Signature Guy," Daren specializes in finding and communicating unique value propositions that decision-makers simply can't ignore.
Clients & Project History
Daren earned the moniker "The Signature Guy" not just for closing deals, but for his extraordinary ability to secure wins in fiercely competitive landscapes. He specializes in identifying and articulating unique value propositions for non-market-leading brands, empowering them to stand out and sign major contracts with decision-makers who might otherwise overlook them. This track record showcases a consistent pattern of triumph against the odds across diverse industries.
  1. BWI Group (Former AC Delco)
  • Industry: Automotive
  • Year: 2018
  • Project: PLM Enhancement and Technical Product Enhancements
  • Daren navigated a highly competitive bidding process, ensuring that even as the incumbent changed hands, the valuable relationship and project work were retained against aggressive new contenders.
  1. Biamp
  • Industry: Electronics
  • Year: 2023
  • Project: Digitial Evolution, ERP Replacement, AI enablement, dealer sales, warehouse and manufacturing improvements
  • In a crowded tech landscape, Daren demonstrated how Biamp's innovative vision, though not always the largest player, could deliver superior long-term value, securing a comprehensive digital transformation initiative.
  1. PGT Windows
  • Industry: Commercial Windows
  • Year: 2021
  • Project: Pricing, Quoting and Ordering improvements.
  • Facing well-established competitors, Daren highlighted PGT's specific strengths in customization and agility, proving they were the optimal partner for critical improvements in their core processes.
  1. Watlow
  • Industry: Manufacturing (Heater Elements)
  • Year: 2016
  • Project: Full Digitial Transformation across the enterprise
  • Despite being a niche player, Watlow needed a partner to match the scale of larger consultancies. Daren articulated a tailored transformation strategy that resonated, securing this significant enterprise-wide project.
  1. Norland
  • Industry: Civil Engineering
  • Year: 2021
  • Project: Digitial Transformation across 12 divisions
  • Daren showcased Norland's unique distributed expertise across its divisions as a strength, rather than a challenge, winning the bid for a complex, multi-faceted digital transformation against larger, more centralized competitors.
  1. Interpac International
  • Industry: Packaging (Bottles and Containers)
  • Year: 2019
  • Project: ERP Transformation Implementation - Global
  • Securing a global ERP implementation for Interpac required demonstrating a deeper understanding of their nuanced international operations than bigger, more generic solution providers could offer.
  1. TAS (Turbine Air Systems)
  • Facility Power & Cooling (Modular)
  • Year: 2019
  • Project: ERP Implementation and Shop Floor enhancements
  • For a company like TAS, operating in a specialized modular facility space, Daren identified and championed the unique competitive advantages of their approach, securing the project by proving a superior fit.
  1. Galleher
  • Industry: Flooring
  • Year: 2018
  • Project: Digital Transformation
  • In the highly competitive flooring industry, Daren demonstrated how a targeted digital transformation could provide Galleher with an agile edge, convincing them to sign despite larger, more generic digital solution providers.
  1. Swanson Group
  • Industry: Specialty Wood
  • Year: 2019
  • Project: ERP Implementation
  • For a specialty wood provider like Swanson, Daren's ability to articulate a customized ERP solution, rather than a one-size-fits-all approach, proved decisive in a competitive vendor selection process.
  1. Fabtex
  • Industry: Bedding
  • Year: 2017
  • Project: Digitial Transformation, ERP Implementation
  • Working with Fabtex, Daren showcased how even in a traditional industry, a comprehensive digital and ERP overhaul could deliver significant competitive differentiation, securing the project against larger, less specialized firms.
There are more engagements and projects, but this sampling should give you an idea of my experiences.
Additional Notable Project Experience
  1. Darn Tough
  • Industry: Apparel (Socks and Clothing)
  • Year 2018
  1. Lime Scooters
  • Industry: Transportation/Mobility
  • Year 2018
  1. NVent
  • Industry: Electrical Supplies
  • Year 2017
  1. Axon
  • Public Safety Technology
  • Year 2022
Where Does This Put Daren in Your List of Options for Your Next Event or Engagement?
What truly sets Daren L. Fields apart is his unparalleled blend of skills, deep experience, and grounded practicality, all geared towards delivering tangible, measurable impact. Known as "The Signature Guy," Daren's unique expertise lies in consistently generating "net new signatures"—meaning new growth and foundational revenue—a specialization he has honed for every decade he's been a revenue generator.
Dynamic Speaker
Engages audiences with energy, humor, and practical insights.
AI Expert
Certified Prompt Engineer with proven business-transforming methodologies.
Industry Veteran
Decades of executive experience across automotive, tech, and advertising.
Builder & Motorsport Enthusiast
Hands-on solution architect with genuine racing and automotive experience.
The Signature Guy
Drives new growth and foundational revenue, specializing in "net new signatures" for bottom-line results.
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