"Regardless of industry your company is now a software company, and pretending that it’s not spells serious peril"
My Value Architecture framework has become the foundation for commercial transformations across industries—merging human expertise with AI to unlock new potential.Daren Fields
"In the AI era, commercialization isn't just about selling - it's about creating intelligent ecosystems that deliver value autonomously. Companies must reimagine their go-to-market strategies for an AI-powered world."
"The companies that will thrive are those that transform digitally to create new value and experiences using AI. Those that simply use technology to marginally improve today's ways of working will fall behind."
"Every organization, no matter the industry, needs a strategy to incorporate these new capabilities and remain competitive in the digital economy."